The platform that helps powersports dealers sell more units.
ATVs, side-by-sides, bikes, PWCs and sleds each sell on their own calendar. Dealer Ultimate keeps your data, website and marketing in sync with the season you are actually in.
Your best customers buy more than once. Your software should know that.
A rider buys a bike, then gear, then service, then the next machine. Dealer Ultimate links all of it on one data layer, so units, parts and service all work for each other.
Turn Riders Into Leads
Backed by our website tiers, AI Chat, TURBO digital retail and TradeReady.
Partial Entries Saved
Forms that save partial entries, so a rider who stops halfway still reaches your team.
Learn moreDeal Tools on the Unit Page
Payment calculator, credit application and trade-in value on the unit page.
Learn moreLet Shoppers Ask the Way They Talk
AI Chat answers from the machines you actually have in stock and passes every conversation to your CRM.
Inventory That Stays in Sync
Enter a machine once. It shows up everywhere it needs to.
Marketplaces
List on major powersports marketplaces and on Dealer Gallery.
Facebook Marketplace
List, boost and auto-boost older units from inventory.
A website without data just collects form fills. Ours ties each visit to a person, their purchase history and your service department, so the rider who bought a quad last spring sees an offer on a side-by-side, not a generic ad.
Find the Rider
Backed by CDP Drive and Overdrive, and CRM Command.
- De-anonymize website visitors into unified shopper profiles
- Audiences by category: ATV, UTV, motorcycle, PWC, snowmobile
- Equity mining to find owners ready to trade up
- Service-to-sales triggers when a machine comes in for service
Reach Riders Where They Scroll
Every campaign runs on the same customer and inventory data as your website and CRM.
Facebook & Instagram
Dynamic inventory ads.
Search and Performance Max.
YouTube, TikTok, Snapchat
Ride-ready video and short-form reach.
CTV & Programmatic
Overdrive audiences on connected TV.
Made for How Powersports Dealers Actually Sell
Snow, dirt and water seasons, repeat buyers, and a parts counter that matters as much as the showroom.
Season Rotation
Shift campaigns and creative between snow, dirt and water as the calendar turns.
Parts & Accessories
Use purchase and service history to market gear and accessories to owners of the machine they bought.
Quick Trade & Finance
Instant trade value and online pre-approval on every unit page.
Co-op Reporting
Report spend and results in a form that supports manufacturer co-op submissions.
Multi-Rooftop Control
Group-level reporting and lead routing by store.
Service Retention
Reminders and offers that bring owners back to the shop, then to the showroom.
Prove Every Dollar
We connect the ad, the site visit, the call and the sale into one timeline and report on units sold and gross, so you know which season and which channel paid off.
Run It Yourself or Let Our Team Run It
Switch any time.
Run It Yourself
Use the self-serve tools on your own data, on your own schedule.
Self-serve toolsLet Our Team Run It
Bring in Dealer Nerds, our CMO service, to plan and run your marketing season by season.
Dealer Nerds CMO serviceDealerTrail keeps a service and warranty record on each machine, including units without a usable VIN.
Explore DealerTrail →Ready to see who is really shopping your showroom?
Frequently Asked Questions
What is Dealer Ultimate for powersports dealers?
An all-in-one platform with website, CRM, DMS, customer data platform and marketing, sold as separate modules.
Which vehicle types do you support?
ATVs, side-by-sides, motorcycles, dirt bikes, PWCs and snowmobiles, with parts and service.
Do I have to replace my current DMS or CRM?
No. Connect what you have through integrations.
How do you handle seasonality?
Audiences, creative and follow-up rotate with the season, so you advertise what is selling now.
Does it help with search and AI answer engines?
Yes. Our SEO, AEO and GEO service structures your unit pages. We do not guarantee rankings or citations.
Can I use Google Vehicle Ads?
We build the channel mix around what Google allows for each unit type.
Does it help with manufacturer co-op?
Our reporting is built around units sold and spend by channel.
Can you bring owners back for service?
Yes. Service-to-sales triggers and campaigns reach owners by email, SMS and ads.
Do you support multi-store groups?
Yes, with reporting and routing by store.
How do I get started?
Request a Growth Audit.
Ready to see who is really shopping your showroom?
Request a Growth Audit and we will review your inventory feed, site and tracking.