The platform that helps RV dealers sell more units.
Dealer Ultimate puts your website, CRM, DMS, customer data and marketing on one data layer, so you can see who is shopping, follow up fast, and know which spend sold a rig.
A website is the start of the sale, not the whole of it.
Most RV dealers pay one vendor for the site, another for the CRM, another for ads, and none of them agree on what worked. Dealer Ultimate runs all of it on one shared set of customer and inventory data, built by one team.
Turn RV Shoppers Into Leads
Backed by our website tiers, AI Chat, TURBO digital retail and TradeReady.
Readable by Search & AI
Vehicle schema on every unit so search engines and AI tools can read your floorplans and specs.
Learn moreNo Half-Finished Lead Lost
Forms that keep a partial entry, so a shopper who stops halfway is not lost.
Learn moreDeal Tools on the Unit Page
Payment calculator, credit application and trade-in value on the unit page.
Learn moreLet Shoppers Ask the Way They Talk
Our AI Chat is trained on your live inventory. It answers from units you actually have on the lot, asks follow-up questions, and drops the conversation into your CRM with the lead.
Your Inventory, Wherever Shoppers Look
Enter a unit once. It shows up everywhere it needs to.
Marketplaces
List on major RV marketplaces and on Dealer Gallery, our own classifieds marketplace.
Facebook Marketplace
List, boost and auto-boost older units straight from inventory.
Website-only vendors hand you traffic and a form. Because we built the website, CRM, CDP and DMS ourselves, a visitor who browses a floorplan, calls, then walks in is one person with one history, not four.
Know Who Is Ready for Their Next Rig
Backed by CDP Drive and Overdrive, and CRM Command.
- De-anonymize website visitors into unified shopper profiles
- Build audiences from real behavior and send them to email, SMS and ads
- Equity mining to find past buyers likely to trade up
- Service-to-sales triggers when an owner's unit comes in or comes due
On the Channels RV Buyers Use
Every campaign runs on the same customer and inventory data as your website and CRM.
Facebook & Instagram
Dynamic inventory ads from your live feed.
Search, Display and Performance Max.
YouTube, TikTok, Snapchat
Walkthrough video and short-form reach.
CTV & Programmatic
Overdrive audiences activated on connected TV (OTT/DSP).
Made for How RV Dealers Actually Sell
Tow ratings, floorplans, model-year changeovers and a long buying season, built into the platform.
Tow-Aware Shopping
Help shoppers match a unit to their tow vehicle by weight and hitch, so the right units surface first.
SpecPage
Turn a manufacturer spec sheet into a live, search-ready floorplan page when a unit arrives.
Pre-Sell
Take a deposit and lock pricing on an incoming unit before it hits the lot, ahead of model-year changeovers.
Renewal Radar
Flag warranty and financing renewals and trigger a trade-up conversation.
Seasonal Planning
Build spring and summer demand in winter, with show leads followed up on schedule.
Multi-Rooftop Control
One view of leads, inventory and spend across every location, with routing by store.
Prove Every Dollar
RV buyers research for months. We connect the first ad impression, the website visits, the calls and the showroom visit into a single timeline, and report on units sold and gross, not clicks.
Run It Yourself or Let Our Team Run It
Switch any time.
Run It Yourself
Use the self-serve marketing tools on your own data, on your own schedule.
Self-serve toolsLet Our Team Run It
Bring in Dealer Nerds, our CMO service, to plan, run and report the marketing for you.
Dealer Nerds CMO serviceDealerTrail gives every unit a history and warranty record, and gives you a reason to stay in touch with owners.
Explore DealerTrail →Ready to see who is really shopping your lot?
Frequently Asked Questions
What is Dealer Ultimate for RV dealers?
An all-in-one platform covering website, CRM, DMS, customer data platform and marketing, built around RV dealer workflows and sold as separate modules.
Do I have to replace my current CRM or DMS?
No. You can keep them and connect them to our CDP and marketing tools through integrations.
How do you generate leads?
The website converts more of the traffic you already have, ads and search bring in new shoppers, and the CDP identifies returning visitors so your team can follow up.
How do shoppers find units?
Smart filters, plain-English AI chat on your live inventory, and unit pages with full specs and floorplans.
Does it help with search and AI answer engines?
Yes. Our SEO, AEO and GEO service structures unit and model pages so search and AI tools can read them. We do not guarantee rankings or citations.
Can you track the long RV sales cycle?
Yes. Attribution follows a shopper from first touch to sale and reports on units and gross.
Can you market to past buyers and trade-ins?
Yes. Equity mining and service triggers find owners likely to move up, and campaigns reach them by email, SMS and ads.
Do you support multi-rooftop groups?
Yes. Leads, inventory and reporting roll up across locations with routing by store.
How do I get started?
Request an RV Growth Audit. We review your feed, site and tracking and show you what is costing you units.
Ready to see who is really shopping your lot?
Request an RV Growth Audit and we will look at your inventory feed, site and tracking.